Most likely to break the rules, Rihanna returned as PUMA Creative Director for her third season. The FW ’17 FENTY PUMA by Rihanna collection took classic school uniforms and dismantled them. Varsity jackets were reimagined with exaggerated dimensions. Sneakers meet stiletto heels. Preppy meets provocative.
My task was to create social media content based on the creative of the FW ’17 season. PUMA wanted to post a teaser leading up to the live stream of the fashion show. I created the below detention slip animation from conception to execution. I also created superlative stickers for PUMA to use on Snapchat during the fashion show.
As a wrap up, I created an animated case study to highlight our team’s role in the fashion show, as well as the results from our social content.