They make rules. They invent dress codes. They even assigned you a color at birth. But you? You do what you want. You slay doubts and defy the status quo. Your style is a statement. Your sport is second nature. When they tell you what to do, you don’t listen. You prove them wrong by proving yourself right.
We contracted a few influencers who we thought embodied the #DOYOU spirit for this campaign in collaboration with Dick’s Sporting Goods. Here, we focused on Emily James, a dancer and bootcamp instructor.