I was tasked with creating a leave-behind for Rosalía, Spain’s newest rising star. The Columbia Records red was used as a prominent color throughout as it is also symbolizes flamenco & Spain. Accents of turquoise and a deep blue complement the red and evoke a sense of contrast and strength.
Headlines were set with a serif with a tall x-height to convey the femininity and power of Rosalía & her music. This typeface also mimics traditional signage used around Spain.